Month: January 2013

Talking to Media

A great option for getting the word out about your firm is becoming an expert for your local media.  If they see you as an expert in commercial real estate, they will call and ask your opinion on articles they are writing - an easy way to get your name in print. On today's Marketing/PR

Use PR to Grow Your Business

We all work hard to get the word out about our businesses, and PR is an easy (and inexpensive) way to do that.  The hard part, is crafting messages that get picked up in the media...and spread to potential customers and online. I just read an article from Inc. about How Smart Companies Use PR to

Increasing Next Gen Involvement

CORFAC is excited about getting our Next Generation brokers more involved.  Getting a younger perspective at our conferences and on our specialty calls will benefit all of CORFAC. One way we are working to increase involvement of brokers under 40 is with the New Next Gen Scholarship.  Help us get more brokers involved in the

Best Global Cities for Quality of Life

In the January 2013 Site Selection Magazine, there is an article on the best global cities for quality of life and infrastructure.  It's an interesting look at the Global market from an annual survey by Mercer.  How do cities rank? Quality of Life: Vienna, Austria Zurich, Switzerland Auckland, New Zealand Munich, Germiny Vancouver, Canada City

Referrals are Good Business

It's that time of year again at CORFAC - time to enter all of your 2012 CORFAC referrals into the database!  Every time you complete a CORFAC referral, you enter to win a COR$TAR award.  These awards are given to the referring brokers based on size and type of referral. Anytime you get a referral

Real Estate Economics

Several CORFAC members told us that they want to hear more about how the economy impacts commercial real estate.  We found an economic expert to join us at the 2013 Spring Conference in Las Vegas. Chris Lee, President & CEO of CEL & Associates, Inc., will discuss  "Real Estate Industry Trends, opportunities, and Predictions...A Roadmap

Career Goals – Getting it Done

Most of us have goals at work or business development goals for the company.  These are goals we know we need to reach in order to have a successful and more profitable year.  If you're like a lot of companies, staff probably meets once or twice to discuss and set goals for the year. But

The Past, Present, of Future of CORFAC International

To kick-off our 25th Anniversary celebration, CORFAC is excited to release a video discussing our past, present, and future. Join 2013 President Bill Hawkins, SIOR, 2014 President Robert Tillsley, SIOR, and Alistair Subba Row, as they discuss how CORFAC started, what affiliates are doing now, and how CORFAC will be growing and changing in the

Hiring the Right Clients (and firing the wrong ones)

On the recent Office Specialty Call,  the group had a great discussion on clients.  The item on the agenda was “How Do you Hire the Right Clients?”, but the wonderful Stuart Lilien from Lansco Corporation/CORFAC International in New York pointed the conversation in a different direction: How do you fire the wrong clients? So much

Business Development Resolutions

Some of CORFAC’s brokers met this week to discuss the upcoming year, and it made me think that setting new year’s resolutions is a lot like setting business goals for the year.  My 2013 resolutions are to eat healthier and exercise more in 2013 (I think this is my resolution every year).  These goals are