Corfac News

We all work hard to get the word out about our businesses, and PR is an easy (and inexpensive) way to do that.  The hard part, is crafting messages that get picked up in the media…and spread to potential customers and online.

I just read an article from Inc. about How Smart Companies Use PR to get the Word Out.  The author recommends that instead of focusing on your company’s story, you tell the story of your customer.

“Find a true story of how your company’s existence made something good happen in the life of one of your customers.  In fact, ask your customers to email you their stories.  Then tell the world your customer’s story, not yours.  That makes an interesting new tale–one that just might go viral, and you along with it.”

Remember that CORFAC will post all of your releases on the www.corfac.com homepage and on social media.  Just email all releases to alyssa@corfac.com.  CORFAC PR rep Gary Marsh is also available to help you craft your releases and reach the media.

How do you use PR to get the word out about your firm?