Corfac News

Barry Stuart, Commercial Sales & Leasing Agent with ICR Commercial Real Estate/CORFAC International in Saskatchewan, is using technology to present his market reports in an original way: on YouTube.

With an innovative and principled approach to sales and project development, Barry specializes in commercial investment sales, representing local, national and international clients. He was the recipient of the 2008, 2009 & 2011 Top Producer Award for ICR. Barry has been producing a quarterly newsletter since 1996, and the video report is a new way to reach his audience.

“The videos are an easy way to get the message out,” says Stuart. “I speak to people out of province and out of country, and this is a great way to personalize my message.”

Video production only takes a day or two.  The target length of each video is 1-2 minutes.  Stuart writes the scripts and records the message.  His Business Manager, Kelly Macsymic then shoots stock footage and creates the video.  They use feedback from each video to evolve and improve the final product.

Barry uses Social Media, his Quarterly Newsletter (Winter 2013), and email lists to get the video out to current and potential clients.  The video reports are sent to people who are not on his normal distribution lists.  Stuart sees this as a great way to inform potential clients and show them the value they would get when working with him.  He believes anyone can create a video if they take the time to learn how to use the software.

See an example of Stuart’s video market reports in his YouTube channel: http://www.youtube.com/watch?v=T6Fr-2wiY54. And follow him on Twitter @StuartICR.