Corfac News

There are 2 basic concepts to think about when you think about your firm’s brand:

BRAND AWARENESS: having knowledge of the existence of a BRAND. Because brand awareness is considered the first step in the sale, the primary goal of some advertising CAMPAIGNS is simply to make the TARGET MARKET aware that a particular brand exists. Often, this effort alone will sell the product (or service).

BRAND PREFERENCE: selective demand for a company’s brand rather than a product; the degree to which consumers prefer one brand over another. In an attempt to build brand preference advertising, the advertising must persuade a TARGET AUDIENCE to consider the advantages of a brand, often by building its reputation as a long-established and trusted name in the industry. If the advertising is successful, the target customer will choose the brand over other brands in any category.

We want CORFAC customers to be AWARE of CORFAC, so when it’s time for them to hire a broker, they PREFER the CORFAC brand and hire a CORFAC broker.

Our brand promise – that we offer Quality, consistency, service, and performance and that our principal’s oversee all multi-market deals – is what will keep people coming back.

How do you work to increase awareness and preference for the CORFAC brand?