Corfac News

Back in February, I blogged about Ensuring Your Emails Get Read.  This is something that we work on constantly – and it’s important because this is our primary form of communication with our members.

In commercial real estate, emails are a great way to reach out to customers on the go.  More customers are checking their email on mobile devices and can read your email at any time…or can they?

A new blog on Marketing Pilgrim points out the importance of making sure your emails are optimized for mobile devices.

According to a new report from BlueHornet, a poorly displayed email would send 30.2% rushing to click the unsubscribe button. This is up from 18% last year which goes to show that are patience is waning. A year ago, mobile email wasn’t that common, so it was easy to forgive a company for not getting on board. Now, though, there’s no excuse for a poorly executed email.

30% is a HUGE number of people who might unsubscribe from your emails.  That means your potential customers might not even hear your message!  Start optimizing your emails today to ensure your emails get read on mobile devices.