Corfac News

I just read a great article on the Marketing Pilgrim blog – Creating a Winning Mobile Strategy for Your Business.   This is something we’ve been working on, including our mobile app for our conferences and the creation of a mobile version of www.corfac.com to be released this summer.  With more and more people using mobile devices to browse the web, every business needs to aware of mobile options.

Here are a couple of stats shared in the blog:

• Half of U.S. adults own a smart phone, which is a 10-point increase in just one year.
• This year, the U.S. will pass 200 million mobile Internet users, nearly tripling the number from 2010.
• 55% of cell phone owners go online often using their phones.
• 17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device.
• 70% of mobile searches lead to action on websites within 1 hour.

Wow!  And these numbers will continue to grow in the coming years!

Carol Morgan Cox, author of the blog, owns InterMedia Solutions, an Internet marketing and technology company whose clients have included Fortune 500 companies, small businesses and start-ups, community organizations, and political candidates – so she knows her stuff!  You have to read the full blog for details, but here are the tips she gives for creating a winning strategy for your business:

1. Understand Your Users
2. Design for All Devices
3. Claim Your Local Listings
4. Target Your Ads and Landing Pages
5. Create Mobile Content

Read the blog here: Creating a Winning Mobile Strategy for Your Business…And start thinking about your mobile strategy today.  I know I have a lot to think about!