Corfac News

Unfortunately, not all of our clients are loyal, honest about their requirements and objectives, or easy to communicate with.  This week, CORFAC brokers discussed  techniques to deal with these clients.  This is not a new subject in commercial real estate (a quick Google led to blogs here, here, and here), but there is always something we can learn. Here are a couple of tips from the call:

• Enlist a trusted adviser to work with you – like attorney or someone who can help spread  information or make decisions when the client is unreachable.
• Give information to the client in a way that works for them.  If a report is too confusing, prepare a simple one pager that is easily digestible.
• Always put what you offer the client, and your recommendations in writing. That way you have a record if you need it.
• Pleasing a difficult client by doing a great job on a deal, or sharing invaluable information with them, can prove your worth.  This can lead to customer loyalty and referral business.
• Keep your ego out of the process.  Give the best advice that you can, no matter the response you get from the client.

CORFAC Affiliates can listen to the entire call online: http://corfac.com/cx-pro-dev-webinars-podcasts.cfm?WebinarID=59.  How do you deal with difficult clients?