Corfac News

A recent post on Marketing Pilgrim got my attention.  We’re currently working on our 25th anniversary campaign, and we are working to keep our advertising and marketing fresh.  We try to KISS (Keep it Simple, Stupid), but it’s hard to be fresh and eye catching.

Here is what Marketing Pilgrim has to say about some SMART principles to keep in mind while you plan your campaigns. (click here to read their whole post and see examples.)

Styling – The style of your creative designs, your color choices, landing page layouts…all of these must be better than your competitors.

Messaging – Though it is very important how you look, what you say is also critical and MUST be better than what your competitors say.

Adjusting – critical to success of any online campaign is how quickly you adjust with the times. If a news story hits that affects your customers, work it into your campaigns! If your competitor shifts their focus, consider adjusting yours.

Reaching – Advertising is a numbers game. The more you reach, the more you convert. You must increase your reach beyond your competitors.

Targeting – But don’t just reach more people, reach more of the RIGHT people. Target your message to your audience: different locations, age groups, gender, socioeconomic status.

How do you work to keep your advertising simple and SMART?