Corfac News

The second round of the CORFAC advertising campaign on LoopNet is halfway over (the first round ran earlier this year – see the results). Twenty-four firms are being advertised on LoopNet through November. This campaign was designed to increase awareness of CORFAC firms and create traffic to your firm’s website. Here’s an example of one of the banner ads.

In the month of September, the ads appeared 329,660 times and generated 473 clicks for a clickthrough rate (CTR) of .14%.  This campaign is one of the benefits of regular affiliation with CORFAC. If you look at the report you will see that the numbers vary significantly from market-to-market, despite the fact that CORFAC purchased 12.6% of impressions in each market. The numbers reflect variances in the size of each market and the number of LoopNet subscribers.

This is in addition to our ongoing Google AdWords campaign. The text based ads appear when users search for terms related to commercial real estate.  Here’s the ad that has been running in October.

Just like the LoopNet ads, these do not appear every time someone searches. In September and October, this ad appeared 451,967 times. This led to 3,851 clicks for a CTR of .85%.

These are just two of the ways CORFAC has been advertising for your firm!