Commercial Real Estate

CORFAC Ranks #18 on CRE Brand Survey

CORFAC International is ranked 18th in the Lipsey Company's Commercial Real Estate’s 2013 Top Brand Survey, up from 21nd in 2012.  Being included in lists like this one helps keep CORFAC brand recognition high. CORFAC Affiliate Voit Real Estate Services/CORFAC International was ranked 24th. This is the 12th annual Top 25 Brands survey from Lipsey. 

CORFAC’s Brand Awareness

There are 2 basic concepts to think about when you think about your firm's brand: BRAND AWARENESS: having knowledge of the existence of a BRAND. Because brand awareness is considered the first step in the sale, the primary goal of some advertising CAMPAIGNS is simply to make the TARGET MARKET aware that a particular brand exists.

Find Your Real Estate Mojo

Has the Real Estate Industry Lost It's Mojo? This is the question raised in the new Strategic Advantage Newsletter from CEL & Associates, Inc. The article discusses how to get real estate firms back on track by being a student of business so that you can outperform your peers and competitors. Here are seven key

Real Estate is going mobile – are you in?

I just read about a new report from Real Estate Marketing Insider on the commercial real estate industry and mobile marketing.  Read a post about the report. REMI reports that commercial brokers are using mobile marketing more now than ever before, with a 61% increase in mobile use in just a year.  That's a huge

Ensure Emails Get Read

There are a couple of magazine websites I check on a semi-regular basis.  One of these is Inc.com, a website version of Inc. magazine.  If you haven't read it before, it's for people who want to start or grow a business.  Although it does have a lot of information on starting a business, a lot

State of Retail Real Estate

Some CORFAC brokers participated in a conference call last week to discuss their specialization in retail.  During the call, they discussed the state of their markets in St. Louis, Seattle, Delaware, and more.  They also discussed the state of retail real estate nationwide. NOI is up in 2012 over 2011 about 3.6% on retail properties

Managing Risk on Industrial Build to Suit

Pete Anderson and Curt Hefner from Becknell Industrial led a webinar for CORFAC members on build to suit projects.  Becknell has a great history with CORFAC affiliates, starting in 1999 with Jim Klements, Weber Wood Medinger CORFAC International in Cleveland, OH. Since then, Becknell has completed 6 build to suite BTS transactions for TRW of

CORFAC Marketing for YOU

A large portion of the CORFAC yearly budget goes to advertising - in trade magazines, industry websites, and on Google.  The communication committee works with HQ and PR consultant Gary Marsh to decide the best use of the funds - to get the most reach for the $$. We have a couple of exciting new

Investing in CRE

CORFAC's Investment Specialty Group met yesterday to discuss the state of their markets in North America.  CORFAC affiliates from Seattle, Richmond, Nashville, Phoenix, and Vancouver all discussed the state of their markets including cost per sq ft, occupancy rates, trends. CORFAC members can view a recording of the call in the CORFAC Extranet.  Visit http://corfac.com/cx-pro-dev-webinars-podcasts.cfm?WebinarID=47

The Lipsey Survey and The CORFAC Brand

The Lipsey Company is conducting their yearly Commercial Real Estate Top Brand Survey.  In 2011, CORFAC International was listed at #12 on the Service Provider list, but dropped to #21 in 2012.  Vote to make CORFAC higher on the list.  Being included in lists like this one helps keep CORFAC brand recognition high. CORFAC was